As I continue to work on Von Herling, Vampire Hunter, I also work on promoting both that work and Sunnyville Stories Volume 2.
On top of that, I need to promote these works for their planned release in March 2014. How have I been doing that? Besides creating video trailers and using social media like Twitter, I’ve also been mailing out press kits.
Press kits are a good way to promote your book, comic, zine, and so on. In my press kit, I usually include the following:
– A press release
– An information sheet containing the book’s info such as ISBN, LCCN, page count, retail price, etc.
– Promotional artwork illustrating the characters or scenes
– Book reviews and soundbytes mentioning my other work
This is not all-inclusive but can give you a general idea of how to promote your work.
So who exactly gets these press kits? I will send them out to the press, trade publications, and my vendors.
So far, I’ve sent press kits out to my local newspaper, Booklist, Brodart Company, Carmine Street Comics, the Comics Journal, BCH, Great Stories, the Library Journal, the Midwest Book Review, M&T Comics, Park Road Books, the School Library Journal, and the Small Press Expo.
This coming week, libraries that are carrying my work will also be getting press kits. These include the Greensboro Public Library, High Point Public Library, Siouxland Library, Alameda County Library, the School of Visual Arts Library, and the library division of Alibris.
If you’re interested in a press kit for Sunnyville Stories or Von Herling, please get in touch with me.
Don’t forget that you can still get Sunnyville Stories Volume 1 for Kindle as well as paperback. Check out the book’s Goodreads entry for other retailers as well as libraries carrying it! Tell your library that you want Sunnyville Stories – we are carried through Brodart, Ingram, and the library division of Alibris!