First, before we continue, I want to mention another Kickstarter. Sinopa Publishing has a neat RPG campaign running for the Sinopa Omnibus Volume 1. If you can, please pledge to it and spread the word.
On Tuesday April 30, we launch the Dominic & Claire Return Kickstarter. The goal is a modest one of US$625 but this is higher than usual as I tended to stick to the $200-500 range.
I’ve devised a basic strategy of promotion. There will be daily updates on both Twitter and Facebook. The blog and Kickstarter updates will be used. I am on the fence about whether to write up another press release. I’m also reaching out to bloggers and podcasters about coverage. (Incidentally, if you are such an individual, please contact me at maxwestart(at)gmail(dot)com.)
The campaign will launch in the early morning hours. I will take a screenshot of when it is launched and post a blog update with said screenshot. The site Kicktraq will get monitored too as they track all kinds of Kickstarters. I wouldn’t mind being listed on the Kickstarter page as a “Project We Love”, but the chances of that are realistically slim to none.
Promotional art will be composed today to use in tweets and Facebook posts.
A lot is riding on this. My hopes that a second Dominic & Claire comic combined with publicity from the campaign will give me enough momentum to get them into the direct market. It should help that the Dominic & Claire Funnies (their first comic) will be a reward for certain backers along with this comic.
Stay tuned for more updates and get your pledges ready! We launch Dominic & Claire Return on Kickstarter this Tuesday!