Today, I’m going to talk about an important aspect of the business of comics. What is it? It’s the business plan. I plan to discuss why a business plan for cartoonists is important. (On another note, it’s important for any creative individual – be you an illustrator, a graphic designer, a musician, a writer, and so forth.)
So what exactly is a business plan, you ask? In a nutshell, it’s a blueprint for your enterprise – the what, why, where, when, and how. As I’ve been learning from others in the field, the creative spirit of the fine and/or commercial artist doesn’t seem to blend well with that of the entrepeneur. Some of you know firsthand that creating a comic, painting on canvas, writing a novel, etc. may also entail things like keeping track of taxes, buying supplies, and making runs to the post office. Some of you may not even want to bother with a business plan. Why is a business plan for cartoonists necessary?

There are three reasons and all are tied into the business of comics. Continue reading →