In my research in marketing and crowdfunding, I came across an article that I’ve heard about in the past.
Written by Kevin Kelly, this is an article titled “1,000 True Fans”. You can read the article in its entirety, but I think he makes a great point.
Some of us…okay, a lot of us out there aim to make a huge blockbuster hit. We want to create the next Star Wars, the next Mickey Mouse, and so on. Continue reading